BLACKDOG
The creators your
customers trust.
Blackdog represents some of the most trusted creators in the motor world. 115 million views a year, from people deciding what to ride, drive and buy next.
THE CREATORS
Pick the voices your
customers already listen to.
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BRANDS THAT RUN WITH US
90+ BRANDS · 8 YEARS · 323 CONTRACTS
"Blackdog has a knack for finding creators who genuinely advocate for what we stand for. From finding the right talent to managing everything, they've consistently gone above and beyond."
JACINTA PRIEST
FORMER SENIOR SOCIAL MEDIA MANAGER
QUAD LOCK
FORMER SENIOR SOCIAL MEDIA MANAGER
QUAD LOCK
HOW IT WORKS
Multiple creators. One point of contact.
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BLACKDOG OS
We built our
own pit wall.
Data nobody else has.
Our creators connected their channels to Blackdog OS directly. Verified YouTube data, across the whole roster. Who watches, from where, for how long, and whether it's the same people twice.
Pick a tag to see it in Blackdog OS ↓
Blackdog OS
SyncedDeals
Campaign
Lumen · Autumn launch · 5 creators
Campaign budget
$95,500
5 creators · 7 videos
Verified views
4.83M
Synced from YouTube
Audience overlap
11%
89% reached once
Delivered
7 / 7
On the contract dates
Creators
Rio Vega
Due Oct 24 · $18,000
Published
Mara Castillo
Due Nov 02 · $12,500
In progress
Theo Brandt
Due Nov 15 · $9,800
Contract sent
Nina Okafor
Due Dec 01 · $24,000
Negotiating
Creators
Creators
Connected to YouTube · synced nightly
Lumen shortlist
Rio Vega
284k subscribers · 212k avg views
Verified
Mara Castillo
156k subscribers · 98k avg views
Verified
Theo Brandt
410k subscribers · 260k avg views
Verified
Nina Okafor
92k subscribers · 71k avg views
Verified
Sam Delgado
188k subscribers · 120k avg views
Verified
No screenshots, no self-reported numbers. Every channel is connected, so the data comes straight from YouTube Analytics.
Brands
Audience overlap
Lumen · Autumn launch
Unique reach
1.35M
89% reached once
Highest overlap
14%
Rio and Mara
Shared viewers
Rio
Mara
Theo
Nina
Sam
Rio
14%
9%
6%
11%
Mara
14%
7%
12%
8%
Theo
9%
7%
5%
13%
Nina
6%
12%
5%
4%
Sam
11%
8%
13%
4%
Suggestion
Swap Mara for a creator outside that circle: about 41,000 more people for the same budget.Publications
Watch time
Retention through the sponsor segment
Avg view duration
7:42
61% of the video
Sponsor segment kept
84%
▲ vs 71% category avg
Retention · Rio Vega x Lumen
0:00Sponsor segment12:40
Segment kept, by creator
Brand reports
Tracked links
One link per creator · last 30 days
Clicks
18,940
All creators
Click-through
0.71%
▲ above category avg
Sales
842
From your store pixel
Cost per click
$5.04
Full budget
Clicks by creator
Theo Brandt
lumen.co/theo · 0.68%
5,610
Rio Vega
lumen.co/rio · 0.79%
4,820
Sam Delgado
lumen.co/sam · 0.74%
3,240
Brand reports
Comment sentiment
Every comment that mentions Lumen
Brand mentions
1,140
In comments
Positive
92%
▲ vs 78% category avg
Positive · question · negative
battery life 312mount 204price 188gloves 97
Recent comment
“Bought it for my trip, battery lasted all week.”Deals · Usage rights
Usage rights
Every licence on one screen
Earned from rights
$14,200
This season
Active licences
3
1 ends in 30 days
Lumen
Paid usage · ends Jan 22
Active
Northwind Gear
Organic reposts · 6 months
Active
Ridgeline Tires
Exclusivity · 60 days
Pending
Apex Moto
Paid usage · ended Oct 01
Flagged
Flagged today
Apex Moto’s ad was still live 17 days after the licence ended. Screenshot saved, brand notified.Your next customer
is already watching.
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